The Association of Southeast Asian Nations (ASEAN), with a collective GDP of USD 2.5 trillion, a population exceeding 600 million, and a strategic location
at the crossroads of Australia, China and India, is a AUD 100 billion trading market for Australia.
Increasing regional connectivity is gradually lowering what barriers remain to trade and investment in the region, and allows Australia to build on the already strong commercial foundation we have in place with ASEAN.
This report discusses the opportunities that Australian companies can leverage today, keeping our focus practical while also highlighting emerging trends which are building the more connected ASEAN of tomorrow.
This report is intended to inform and inspire, though we also recognise the need to provide practical guides to opportunity. As part of our wider ASEAN Connected project, the ECA and HSBC Australia will also be launching a series of ASEAN toolkits which focus on practical information for accessing ASEAN opportunity.
We hope this report and wider project become useful resources and stepping stones on the path toward greater Australian engagement with ASEAN, today and tomorrow.
This report is made possible by the partnership with HSBC Australia.
Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
Member of the ECA
“90% of our business is export based and we are expanding rapidly throughout Asia. As we move into new countries and regions it is important to understand the country, culture and business norms and ECA has helped us do this through their programs. ECA has also helped us improve our shipping and documentation efficiency, especially with the new GHS requirements. Overall, ECA is a wealth of information and knowledge and have always been very helpful when we have specific issues or questions.”Become a Member
Nuix is the 2015 Premier's NSW Exporter of the Year. As a technology company that protects, informs and empowers society. Nuix has more than 1,500 customers in over 60 countries, including all major global regulatory agencies, leading security and law enforcement agencies, all tier one advisory and litigation support vendors, and many of the world's leading financial institutions, corporations and government departments.