Export Council of Australia Administration - National Office
Heath BakerActing CEO
Heath has been acting CEO since March 2019, with a focus on improving value to ECA members and making its training courses more accessible.
Heath started with the ECA in early 2017 as the ECA’s head of policy. His priority was to make it simpler and cheaper for SMEs to do business internationally. Before this he spent four years at Austrade, with roles including manager of trade policy, State Director for NSW and the ACT, and Trade Commissioner in Seoul.
Prior to Austrade, Heath spent four years in the Department of the Prime Minister and Cabinet. Most of this time was in its international policy division, where his focus was medium- to longterm strategic policy advice. Heath also spent 18 months as an intelligence analyst.
Before joining government, Heath spent five years in investment banking, working with Macquarie, JP Morgan Chase and Credit Suisse First Boston.
Heath holds a Bachelor of Economics and a Master of International Studies, both from the University of Sydney.
Honor IosifSpecial Projects & WA State Manager
Honor joined the ECA in 2017 to initially manage the Western Australian Industry & Export Awards program. Since then, her role has grown to include supporting the state’s international trade and business community through the full range of activities and advocacy offered by the Council. Having met many members of this community through the Export Awards program, Honor is inspired by their stories of dedication, innovation and success, and considers it a privilege to be able to support and serve them.
Honor brings to the ECA a diverse mix of expertise, richly spiced with local and international experiences. She holds a Bachelor of Applied Science degree from Curtin University.
Karmen RaiGraphic Designer
Karmen started off as a freelance graphic designer for the Export Council of Australia in 2017. One year later, she happily finds herself officially joining the team with a part time position.
Her role at the ECA sees her working closely with each of the individual departments developing creative solutions for various mediums across digital and print, publications, logo design, various event collateral/branding and more.
On her days off she enjoys tiring herself out with her little toddler, sipping coffee and volunteering for various church activities/organisations.
Kristina KoprivicaCommunications and Special Projects Manager
Kristina joined the Export Council of Australia in 2015. Her role includes effective management of the marketing, advertising and other promotional activities of the organisation. Additionally, she is overseeing the project management of the Premier’s NSW Export Awards, as well as Export Heroes Awards.
Before joining the ECA, Kristina worked as a project coordinator for a non-profit organisation that focuses on public advocacy in human rights promotion and democratic reform, as well as educating media professionals. Kristina holds a Bachelor Honours degree in journalism from the University of Novi Sad in Serbia.
Penelope JantzLearning and Development Manager – Skills Development
Penelope joined the ECA in 2019 as a Learning and Development Manager for its Skills Development Department. She is responsible for ECA’s training offerings, events and developing and implementing new and existing projects in relation to Skills Development.
She is an experienced L&D consultant with over 11 years of experience across multiple large-scale organizations. Her focus is project management, converting training requirements and gaps into successful training programs, content development and stakeholder management.
Richelle WardState Manager Queensland
Richelle joined the Export Council of Australia in April 2014 with more than 10 years’ experience in the field of Corporate Communications. As the State Manager for Queensland she manages the states most prestigious export recognition program The Premier of Queensland’s Export Awards. Richelle also facilitates International Trade Skills education opportunities as part of the Councils key objective.
With a Diploma in Business Marketing and a Degree in Journalism, Richelle has represented one of Australia’s leading online insurance providers as the National Media and Communications Manager. She has also worked for Queensland’s largest electricity distributor Energex, implementing major infrastructure projects with significant community impact throughout South East Queensland. It’s Richelle’s passion for project management that drew her to the Export Council where she enjoys stakeholder and client engagement opportunities across Queensland.
Sarah DemenisMembership Manager
Sarah joined the Export Council of Australia in 2019 to manage the membership and create strategic partnerships. Her focus is on building the ECA community and providing a platform for greater interactions and support for companies and individuals involved in international trade.
A result orientated leader with proactive initiative and strategic thinking, Sarah brings a wealth of international experience in membership, partnerships, marketing and event management. She has worked extensively with corporate and not for profit organisations in Dubai and London.
Prior to joining the ECA she worked closely with several Australian companies and government representatives at the Australian Business Council Dubai, to support their international growth and engagement.
Sophie KrantzState Manager Victoria, South Australia, Tasmania
Sophie has built a career of supporting business leaders, government officials, and entrepreneurs view and seize opportunities that enable scalable growth internationally.
Sophie has provided strategic advisory services to ASX 100 companies, SMEs and international academic institutions. Additionally, she has worked with startups seeking scale and impact by developing innovative business models. Previously, she was responsible for BlueScope’s international trade and investment strategy across the company’s international footprint. She has worked at Swiss Re in Zurich, the International Trade Centre (the joint agency of UNCTAD and the WTO) in Geneva, Switzerland.
Earlier in her career, Sophie worked in internationalisation strategy roles in the public and private sectors in Australia. She has a degree in international economics and an MBA.
Tamara OyarceResearch Manager
Tamara joined the ECA in 2019 as Research Manager, leading research projects related to international trade working directly with businesses, Government agencies and broader stakeholders. Lawyer by training Tamara brings a unique combination of legal, corporate strategy and international business management knowledge from/to firms engaged in international trade and investment in the Asia-Pacific region.
Tamara has extensive experience as a corporate strategy lawyer working in Chile, Australia and China. Tamara is also a sessional Lecturer with the International Business discipline of the University of Sydney Business School. Tamara holds a Master in International Business and Law and completing her PhD, both with the University of Sydney Business School.
Peter O’ByrneChair, National Advisory Board, Export Council of Australia
Adjunct Professor, Faculty of Business and Economics, Macquarie University
Member, advisory boards of International Governance and Performance Research Centre (IGAP), Macquarie University Centre for the Health Economy, and South Asia Forum.
As a professional Company Director, Peter is widely involved in Australia’s commercial engagement around the world at a policy and service delivery level. His board roles have included the Australian Trade Commission (Austrade), the Export Finance and Insurance Corporation (Efic), the NSW Export and Investment Advisory Council, the Australia India Business Council, Australian Hearing Services and Reckitt & Colman subsidiaries across Asia.
Peter’s executive roles have included Managing Director of Austrade, Chief Executive of Australian Hearing Services (including the National Acoustics Library), Regional Director of Reckitt & Colman Asia as well Strategy Director, Reckitt & Colman PLC. He has worked in London, Jakarta and Singapore, as well as Australia.
Leandra Coffey, Director, Fruity Sacks
Member of the ECA
“Our business is about making it easy for people to make environmentally friendly choices. We are looking to expand into new overseas markets and the ECA have been a huge help in this endeavour. The ECA have given us introductions to key businesses that can help us in the markets we are looking at, and their workshops and seminars on topics relevant to exporting were extremely useful. All up, our association with the ECA has been a great asset to Fruity Sacks.”Become a Member
Homart Group has been established for 27 years, and specialises in manufacturing and marketing high quality Australian health supplements. Their products include two major segments of health supplements; skin care and dairy products. Their biggest export challenge is the regulations each country has for the import permits. It normally takes long time to get the registration approval before they can sell the goods into that country.