ECA

Export Council of Australia Administration - National Office

Heath Baker

Heath Baker

Acting CEO

Heath has been acting CEO since March 2019, with a focus on improving value to ECA members and making its training courses more accessible.

Heath started with the ECA in early 2017 as the ECA’s head of policy. His priority was to make it simpler and cheaper for SMEs to do business internationally. Before this he spent four years at Austrade, with roles including manager of trade policy, State Director for NSW and the ACT, and Trade Commissioner in Seoul.

Prior to Austrade, Heath spent four years in the Department of the Prime Minister and Cabinet. Most of this time was in its international policy division, where his focus was medium- to longterm strategic policy advice. Heath also spent 18 months as an intelligence analyst.

Before joining government, Heath spent five years in investment banking, working with Macquarie, JP Morgan Chase and Credit Suisse First Boston.

Heath holds a Bachelor of Economics and a Master of International Studies, both from the University of Sydney.

Angelina Radulovic

Angelina Radulovic

Marketing Manager


Angelina joined the Export Council Australia team in 2020 as the Marketing Manager. She is responsible for managing and coordinating all marketing, advertising and promotional activities of the organisation. Angelina believes that marketing is about sharing your passion and that the best marketing does not feel like marketing.

Before joining the ECA, Angelina worked as a Journalist, Public Relation Manager and Marketing Manager. She has a vast experience in productive using social media for marketing and public relations.

She is currently obtaining her master's degree in marketing and innovation management at Edith Cowan University and holds a Bachelor’s degree in journalism from the University of Belgrade in Serbia.

Bruce Chapman

Bruce Chapman

Research Manager

Bruce joined ECA in 2019 as Research Manager. He is responsible for the effective management of ECAs research program. Bruce is dedicated to synthesising complex information and communicating insights in a comprehensive and easily accessible manner.

Prior to joining ECA, Bruce worked as a lecturer in International Business, Strategy and Risk Management within University of Sydney. Bruce also has twenty years commercial and executive experience gained within the luxury wholesale and retail industries.

Bruce holds a bachelors degree in Economics from ANU, a bachelors degree in Science from University of New England, A graduate Certificate in Education from Sydney University and a Master of Business Administration from Deakin University. Bruce is a member of CPA Australia, the Australian Institute of Company Directors and a Fellow of the Higher Education Academy (UK).

Honor Iosif

Honor Iosif

Special Projects & WA State Manager

Honor joined the ECA in 2017 to initially manage the Western Australian Industry & Export Awards program. Since then, her role has grown to include supporting the state’s international trade and business community through the full range of activities and advocacy offered by the Council. Having met many members of this community through the Export Awards program, Honor is inspired by their stories of dedication, innovation and success, and considers it a privilege to be able to support and serve them.

Honor brings to the ECA a diverse mix of expertise, richly spiced with local and international experiences. She holds a Bachelor of Applied Science degree from Curtin University.

Karmen Rai

Karmen Rai

Graphic Designer

Karmen started off as a freelance graphic designer for the Export Council of Australia in 2017. One year later, she happily finds herself officially joining the team with a part time position.

Her role at the ECA sees her working closely with each of the individual departments developing creative solutions for various mediums across digital and print, publications, logo design, various event collateral/branding and more.

Kristina Koprivica

Kristina Koprivica

Communications and Special Projects Manager

Kristina joined the Export Council of Australia in 2015. Her role includes overseeing internal and external communications, as well as the project management of the Premier’s NSW Export Awards, as well as Export Heroes Awards.

Before joining the ECA, Kristina worked as a project coordinator for a non-profit organisation that focuses on public advocacy in human rights promotion and democratic reform, as well as educating media professionals. Kristina holds a Bachelor Honours degree in journalism from the University of Novi Sad in Serbia.

Richelle Ward

Richelle Ward

State Manager Queensland

Richelle joined the Export Council of Australia in April 2014 with more than 10 years’ experience in the field of Corporate Communications. As the State Manager for Queensland she manages the states most prestigious export recognition program The Premier of Queensland’s Export Awards. Richelle also facilitates International Trade Skills education opportunities as part of the Councils key objective.

With a Diploma in Business Marketing and a Degree in Journalism, Richelle has represented one of Australia’s leading online insurance providers as the National Media and Communications Manager. She has also worked for Queensland’s largest electricity distributor Energex, implementing major infrastructure projects with significant community impact throughout South East Queensland. It’s Richelle’s passion for project management that drew her to the Export Council where she enjoys stakeholder and client engagement opportunities across Queensland.

Sarah Demenis

Sarah Demenis

Membership Manager

Sarah joined the Export Council of Australia in 2019 to manage the membership and create strategic partnerships. Her focus is on building the ECA community and providing a platform for greater interactions and support for companies and individuals involved in international trade.

A result orientated leader with proactive initiative and strategic thinking, Sarah brings a wealth of international experience in membership, partnerships, marketing and event management. She has worked extensively with corporate and not for profit organisations in Dubai and London.

Prior to joining the ECA she worked closely with several Australian companies and government representatives at the Australian Business Council Dubai, to support their international growth and engagement.

Sophie Krantz

Sophie Krantz

State Manager Victoria, South Australia, Tasmania

Sophie has built a career of supporting business leaders, government officials, and entrepreneurs view and seize opportunities that enable scalable growth internationally.

Sophie has provided strategic advisory services to ASX 100 companies, SMEs and international academic institutions. Additionally, she has worked with startups seeking scale and impact by developing innovative business models. Previously, she was responsible for BlueScope’s international trade and investment strategy across the company’s international footprint. She has worked at Swiss Re in Zurich, the International Trade Centre (the joint agency of UNCTAD and the WTO) in Geneva, Switzerland.

Earlier in her career, Sophie worked in internationalisation strategy roles in the public and private sectors in Australia. She has a degree in international economics and an MBA.

Peter O’Byrne

Peter O’Byrne

Chair, National Advisory Board, Export Council of Australia

Adjunct Professor, Faculty of Business and Economics, Macquarie University

Member, advisory boards of International Governance and Performance Research Centre (IGAP), Macquarie University Centre for the Health Economy, and South Asia Forum.

As a professional Company Director, Peter is widely involved in Australia’s commercial engagement around the world at a policy and service delivery level. His board roles have included the Australian Trade Commission (Austrade), the Export Finance and Insurance Corporation (Efic), the NSW Export and Investment Advisory Council, the Australia India Business Council, Australian Hearing Services and Reckitt & Colman subsidiaries across Asia.

Peter’s executive roles have included Managing Director of Austrade, Chief Executive of Australian Hearing Services (including the National Acoustics Library), Regional Director of Reckitt & Colman Asia as well Strategy Director, Reckitt & Colman PLC. He has worked in London, Jakarta and Singapore, as well as Australia.




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