AIBS 2018 is the fifth and latest edition of the Survey. In addition to AIBS’ core questions, in 2018 we featured two special areas of focus: Latin America and the use of new technology and ecommerce to drive export sales.
- Future outlook for respondent’s business fundamentals was very strong, leading to positive knock-on effect on employment, with 72% planning to increase
headcount in Australia as a result;
- Four-in five respondents earned international revenue from more than one market, typically four-to-five markets;
- United States (25%), China (19%), New Zealand (14%), and the United Kingdom (14%) were the most important markets for respondents, by international
- Increasing use of digital/mobile technology and online channels was a focus for one-third of respondents, but still some way to go as another third were not planning to do so.
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Group Managing Director, doq®
Member of the ECA
"Our mission is to connect Australia and Japan – by using our local knowledge to service clients in the Asia Pacific region that we can grow with. This
allows us to develop cross-cultural marketing solutions that are mutually beneficial, both for our Australian and international partners. Being a part
of the ECA has been an important asset to our growth; setting a high bar to reach for, providing a valuable network, introducing us to new leads and
informing us of changing trends. We look forward to continuing to be the specialists in anything Japan-related and are proud to be associated with
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