The Be Trade Ready site ( is a website developed by ANZ in partnership with the ECA. It is aimed at providing one-stop information on a range of subject areas of importance to Australian companies engaged in international trade.

Be Trade Ready covers four main areas:
  • Company benchmarking against a range of parameters to assess export readiness 
  • Asian market strategizing, benchmarked against peers 
  • Market intelligence, including detailed information on Australia’s trade agreements, and a high level HS code comparison of Australia’s relative FTA benefits against those of partner nations’ other agreements 
  • A downloadable, bespoke international business plan, dynamically generated based upon the inputs into the site, and the information accessed while navigating the site
The site is unique because it:
  • Provides comparative data, including high level tariff information for 16 key industry segments, between Australia’s trade agreements and those of our partner nations with other countries 
  • Delivers comprehensive downloadable FTA information pack 
  • Delivers free, bespoke international business strategy reports 
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Leandra Coffey, Director, Fruity Sacks
Member of the ECA

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