Packaging for overseas markets
Packaging goods for international sales calls for the exercise of managerial skills exactly the same as those needed for any other area of export activity. Packaging is one of several aspects of the spectrum commonly referred to today as physical distribution. Others are materials handling, warehousing, transport and so on. Packaging is neither more important nor is it less important, than any other of the aspects of physical distribution.
Proper treatment of packaging calls for the application of technical understanding and skills which must be clearly directed to the specific characteristics of the products as well as to their origin and destination. There is, however, much more involved than that simple statement implies. It is generally best to consider packaging as the vehicle by which delivery is achieved and the sale is consummated. Between closing of the package at the end of the production line and disposal of the empty package at or after point of use, there are many considerations which must be viewed as being small parts of the whole activity of packaging; which must be fitted directly in character and time within the framework of the total distribution envelope or chain.
It is intended here to give a succinct outline of the steps needed to develop a particularized concept for the export packaging of any given commodity and the reach and range of steps needed to ensure satisfactory delivery to the customer in good condition ready for use.
Concepts and Considerations
Your packaging needs to take into account the needs for the journey to the market, the legal or regulatory needs of the market and presentation/design needs of the consumer:
- The Journey
- The Needs of the Consumer
- The Consumer Pack
- Local Market Requirements
- Cost Issues
- Environmental Legislation
- Packaging Specifications
- Compatibility of Export Packaging
- Feedback, Follow-Up and Follow-Through
The ECA runs a one day workshop on Understanding and managing freight and logistics costs which covers packaging for export in more detail.
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VEKTA Advanced Automation
Member of the ECA
"In 2014 Vekta Automation became involved in the Export Awards and started to get a better understanding about the role of the Export Council of Australia. After attending a seminar in Perth in February 2019 the decision was instantly made and we signed up the next day. A decision we should have made 5 years earlier. For Vekta, the information, expertise and networking opportunities that the ECA provides has been valuable. It is reassuring knowing that there are experienced and knowledgeable people we can turn to when advice is needed."
Established in 1970, Mavlab Animal Health Pty Ltd is a Queensland based, family-owned, GMP licenced manufacturer of veterinary pharmaceuticals and pet care products. Mavlab has an extensive range of prescription and over the counter products sold in a growing number of global markets. Contract manufacturing opportunities are also available.