Packaging for overseas markets
Packaging goods for international sales calls for the exercise of managerial skills exactly the same as those needed for any other area of export activity. Packaging is one of several aspects of the spectrum commonly referred to today as physical distribution. Others are materials handling, warehousing, transport and so on. Packaging is neither more important nor is it less important, than any other of the aspects of physical distribution.
Proper treatment of packaging calls for the application of technical understanding and skills which must be clearly directed to the specific characteristics of the products as well as to their origin and destination. There is, however, much more involved than that simple statement implies. It is generally best to consider packaging as the vehicle by which delivery is achieved and the sale is consummated. Between closing of the package at the end of the production line and disposal of the empty package at or after point of use, there are many considerations which must be viewed as being small parts of the whole activity of packaging; which must be fitted directly in character and time within the framework of the total distribution envelope or chain.
It is intended here to give a succinct outline of the steps needed to develop a particularized concept for the export packaging of any given commodity and the reach and range of steps needed to ensure satisfactory delivery to the customer in good condition ready for use.
Concepts and Considerations
Your packaging needs to take into account the needs for the journey to the market, the legal or regulatory needs of the market and presentation/design needs of the consumer:
- The Journey
- The Needs of the Consumer
- The Consumer Pack
- Local Market Requirements
- Cost Issues
- Environmental Legislation
- Packaging Specifications
- Compatibility of Export Packaging
- Feedback, Follow-Up and Follow-Through
The ECA runs a one day workshop on Understanding and managing freight and logistics costs which covers packaging for export in more detail.
Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
Member of the ECA
“90% of our business is export based and we are expanding rapidly throughout Asia. As we move into new countries and regions it is important to understand the country, culture and business norms and ECA has helped us do this through their programs. ECA has also helped us improve our shipping and documentation efficiency, especially with the new GHS requirements. Overall, ECA is a wealth of information and knowledge and have always been very helpful when we have specific issues or questions.”Become a Member
Nuix is the 2015 Premier's NSW Exporter of the Year. As a technology company that protects, informs and empowers society. Nuix has more than 1,500 customers in over 60 countries, including all major global regulatory agencies, leading security and law enforcement agencies, all tier one advisory and litigation support vendors, and many of the world's leading financial institutions, corporations and government departments.