ECA Webinars

There’s been lots of attention on the possibility of Australia agreeing an FTA with the UK—how likely is it? The British pound has been hammered lower by the uncertainty around Brexit. But the UK economy has held up well. What does this mean for the GBP’s future performance? We explore these points and their implications for Australian businesses in our hour-long webinar.

Speakers:

Published on May 7, 2014

•  Tanzania,
•  Uganda,
•  Kenya

While, there is much focus on emerging markets opportunities for Australian exporters, the United States is still the world's largest consumer market and Australia's second largest export destination. Yet, the US can be one of the hardest markets for Australian companies to gain market access and generate sustainable sales.

“Knowing the risks and rewards of selling in the US market before you start can save you time and money and make the difference between success and failure. The rewards are obvious: you may capture new sales opportunities, gain advantages over the US competition and improve your bottom line profits overall. However, success is not guaranteed. Failing to understand and comply with the overwhelming rules and regulations can be catastrophic.”- Hamman Marketing Associates

This webinar will cover the basic tax and legal issues that should be considered when expanding your business to the USA. Although the issues covered are complex, they are presented in an easy to understand format.

In this highly-focused two-part webinar series, presented by the Export Council of Australia in conjunction with Kelly Partners Tax Consulting & US based company Royse Law Firm, you will hear from in-market experts on how to successfully navigate through the US market and learn the keys to success.

As the United States recovers from the worst economic crisis in a generation, Australian companies are re-focusing on what remains one of the largest consumer markets in the world. While potentially lucrative, with total consumer expenditure in excess of $10 trillion per annum, the US is also ultra competitive and has seen some of the highest 'failure' rates for Australian exporters.

One of the fastest growing segments of the US consumer market (often overlooked by Australian companies) is 'virtual' or 'alternate' channels including E-commerce, catalogs and television retailing. Even before the internet gained popularity, the US had a very strong home shopping culture and more than 70% of households now regularly purchase items online or by other virtual means.

Television retailing is big business in the US with current estimates putting annual sales at somewhere in the vicinity of US$9 billion. The largest player, QVC, reaches over 100 million cable households and broadcasts ‘live’ 24 hours a day, 364 days a year.

Date recorded: Wednesday, 30 May 2012
Speakers: Scott Ellis - President, Sales Channels & Doug Rose - SVP Programming, Marketing & Creative, QVC

As the United States recovers from the worst economic crisis in a generation, Australian companies are re-focusing on what remains one of the largest consumer markets in the world. While potentially lucrative, with total consumer expenditure in excess of $10 trillion per annum, the US is also ultra competitive and has seen some of the highest 'failure' rates for Australian exporters.

One of the fastest growing segments of the US consumer market (often overlooked by Australian companies) is 'virtual' or 'alternate' channels including E-commerce, catalogs and television retailing. Even before the internet gained popularity, the US had a very strong home shopping culture and more than 70% of households now regularly purchase items online or by other virtual means.

Many people thought that the advent of the Internet would spell the end of the catalog business in the US but today consumer mail order sales are estimated at over $360 Billion per year. There are over 7000 mail order catalogs in the US offering exposure to millions of potential customers across key demographics.

Date recorded: Thursday, 14 June 2012
Speakers: Dale Talbott - Essex Sales and Marketing & Stephen Farrell – Senior Buyer, Hammacher, Schlemmer

As the United States recovers from the worst economic crisis in a generation, Australian companies are re-focusing on what remains one of the largest consumer markets in the world. While potentially lucrative, with total consumer expenditure in excess of $10 trillion per annum, the US is also ultra competitive and has seen some of the highest 'failure' rates for Australian exporters.

One of the fastest growing segments of the US consumer market (often overlooked by Australian companies) is 'virtual' or 'alternate' channels including E-commerce, catalogs and television retailing. Even before the internet gained popularity, the US had a very strong home shopping culture and more than 70% of households now regularly purchase items online or by other virtual means.

The US is home to the largest and most sophisticated e-commerce market in the world. Approximately 75% of US households have access to the Internet, with e-commerce accounting for over 5% of US retail sales. In 2011, retail e-commerce spending reached a record $161.5 billion, marking a 13% increase from 2010.

Date recorded: Thursday, 28 June 2012
Speakers: Jeff Gray - DC Marketing & Pablo Celi - Divisional Merchandise Manager, Amazon.com Inc.