Understanding Trade Marks Webinar - IP Australia
This event has now ended.
Your brand is your identity; it’s how your customers know who you are. This could be your business name, logo or a catchy slogan. The more successful your
business, the more valuable your brand becomes, so it’s worth protecting.
A registered business name won’t stop your competitors from copying your brand, only a trade mark gives you the legal right to stop others from using it. Protecting your brand can be one of the best investments your business can make, but is it the right decision for your business?
Our trade marks webinar explains the basics of trade mark protection, what can and can’t be trade marked and what to consider before you invest in your brand. You will also learn how to register for a trade mark should you decide to apply.
What you will learn in this webinar:
- What is a trade mark and how is it a business asset
- The difference between business names, domain names and trade marks
- What to consider before you invest in your brand
- What are the costs
- How to choose which goods and services to apply for
- Why and how to search the trade marks database
- How to apply for a trade mark
- What trade mark Examiners look for in your application.
Become A Member
Group Managing Director, doq®
Member of the ECA
"Our mission is to connect Australia and Japan – by using our local knowledge to service clients in the Asia Pacific region that we can grow with. This
allows us to develop cross-cultural marketing solutions that are mutually beneficial, both for our Australian and international partners. Being a part
of the ECA has been an important asset to our growth; setting a high bar to reach for, providing a valuable network, introducing us to new leads and
informing us of changing trends. We look forward to continuing to be the specialists in anything Japan-related and are proud to be associated with
2M Language Services is Australia's leading language service provider and assist exporters in their international operations with translation, video localisation (subtitling & voice-overs) & interpreting into 250+ languages. 2M's approach to language services combines a team of subject matter expert linguists with the use of state-of-the-art language technology to ensure quality, smart workflows and cost-effectiveness. With services tailored to specific industries and a highly secure encrypted translation environment, you can rest assured that your company's content is in good hands. For more information visit https://www.2m.com.au