Understanding Trade Marks Webinar - IP Australia
Your brand is your identity; it’s how your customers know who you are. This could be your business name, logo or a catchy slogan. The more successful your
business, the more valuable your brand becomes, so it’s worth protecting.
A registered business name won’t stop your competitors from copying your brand, only a trade mark gives you the legal right to stop others from using it. Protecting your brand can be one of the best investments your business can make, but is it the right decision for your business?
Our trade marks webinar explains the basics of trade mark protection, what can and can’t be trade marked and what to consider before you invest in your brand. You will also learn how to register for a trade mark should you decide to apply.
What you will learn in this webinar:
- What is a trade mark and how is it a business asset
- The difference between business names, domain names and trade marks
- What to consider before you invest in your brand
- What are the costs
- How to choose which goods and services to apply for
- Why and how to search the trade marks database
- How to apply for a trade mark
- What trade mark Examiners look for in your application.
Leandra Coffey, Director, Fruity Sacks
Member of the ECA
“Our business is about making it easy for people to make environmentally friendly choices. We are looking to expand into new overseas markets and the ECA have been a huge help in this endeavour. The ECA have given us introductions to key businesses that can help us in the markets we are looking at, and their workshops and seminars on topics relevant to exporting were extremely useful. All up, our association with the ECA has been a great asset to Fruity Sacks.”Become a Member
Nuix is the 2015 Premier's NSW Exporter of the Year. As a technology company that protects, informs and empowers society. Nuix has more than 1,500 customers in over 60 countries, including all major global regulatory agencies, leading security and law enforcement agencies, all tier one advisory and litigation support vendors, and many of the world's leading financial institutions, corporations and government departments.