AustCham Shanghai 2017 E-commerce business delegation

05.07.2017 Helen Cai
AustCham Shanghai 2017 E-commerce business delegation

It is no secret that China is a complex and diverse market. An understanding of this market, including its varying demographic, economic and cultural characteristics, is crucial to any businesses success. The AustCham Shanghai E-Commerce Business Delegation provides decision makers with on-the-ground China experience and exclusive access to knowledge and insights about China’s e-commerce industry.


Billions and millions are numbers that we often hear associated with China's e-commerce market. To bring some perspective to the enormity of online shopping in China, eMarketer have forecast that China will account for 50.7% of ecommerce sales globally in 2017 - more than the rest of the world combined.

Given China’s geographical proximity to Australia, selling into China is becoming increasingly relevant for Australian companies.

Australia’s clean and green reputation means our products are highly valued in China, particularly those in the food, dairy, health, wine, cosmetics, skincare, fashion and pharmaceutical industries. Chinese consumers are often reluctant to trust domestic brands and are instead willing to pay a premium for imported products.

The E-Commerce Business Delegation will give you the knowledge and the contacts necessary to take your operation to the next level in China. Whether you are starting out and want to decide if China is right for you, or you have started exporting to China but want to review your strategy and gain the latest insight, this delegation will benefit your business by building local connections.


The 2017 delegation is a 5-day trip around the Yangtze River Delta region jam-packed with presentations, meetings with successful business leaders, as well as exclusive site visits in Shanghai and the broader region.

AustCham Shanghai’s well-resourced Secretariat can also assist with arranging personal introductions and private meetings with businesses operating in China.

Delegates will meet with

- Officials from both the Australian and Chinese Governments
-Well known market leaders and experts in the fields of:
  • E-Commerce Platforms
  • Finance & Legal
  • Marketing & PR
  • Packaging, Logistics & Regulations
  • Food & Beverage
  • Health Products

Delegates will be able to

  • Hear from, and connect with, experts in various industries in China
  • Attend site visits at some of China’s most prominent businesses
  • Gain a better understanding of distribution, logistics and supply chain for e-commerce in China
  • Attend presentations and roundtable discussions designed to give you a unique and valuable insight into the Chinese market
  • Gain a valuable network to assist your business in China


  • China’s online retail is expected to take up more than 50% of global online retail market by 2019 to be the leading driving force for the growth of global online retail market.
  • In 2016, the China e-commerce market became the largest in the world and is projected to total AUD$1.6 trillion in two years.
  • When fully implemented, the China-Australia Free Trade Agreement will mean 95% of Australian imports enter China tariff free.
  • Cross-border consumer e-commerce amounted to an estimated 259 billion renminbi (AUD$40 billion) in 2015, more than 6% of China’s total consumer e-commerce.
  • On ‘Singles Day’ in 2016, the world’s largest online shopping event, total sales exceeded 120.7 billion yuan (approximately AUD$25 billion). This was a 32% increase on 2015.
  • The total number of digital shoppers in China reached 408 million in 2016, a number projected to increase to 556 million by 2018.
Sources: China Economic Net, Alibaba, KPMG, Deloitte, McKinsey


AustCham Shanghai’s inaugural ‘E-Commerce and Retail Business Delegation’, in partnership with the Australia-China Business Council Queensland, concluded on Friday 25 November 2016.
Delegates from the education, pharmaceutical, FMCG and trade & investment sectors received invaluable insights from China Skinny, Saatchi & Saatchi and King & Wood Mallesons among others. Delegates attended an exclusive breakfast briefing with the Honourable Jackie Trad MP (Deputy Premier of Queensland), and had the chance to visit the campus of - a leading e-commerce platform featuring over 100 Australian brands - situated in China's "Silicon Valley" Hangzhou.

Decision makers of different sized businesses, from SMEs to large corporations, were able to capture the latest e-commerce regulations and market developments from their engagement with the local business community. 

“I couldn't recommend AustCham Shanghai's delegation highly enough. For those people with a desire to break into the China market, this is the ultimate starting point as you will spend the week with people who have done it before, or have helped other people do it. After spending a year and half researching the China market, I learnt more in this one week then the entire year and half prior.”

Nathan Bailey, GM at Changing Habits


DATE: Sunday 12th November – Saturday 18th November 2017
COST: AUD$ 5,888 - Package includes 6 nights of 5-star accommodation, on the ground transportation, events, all meals. Excludes airfares, visa processing, travel insurance and airport transfers. 
Please contact Helen Cai, Senior Business Engagement Manager, to find out more about this delegation or your eligibility to take part. EOI applications close on Friday 13 October 2017.

Helen Cai
Senior Business Engagement Manager
T: +86 (21) 6149 0600


The Australian Chamber of Commerce in Shanghai is the peak body for Australian businesses in China, led by a voluntary Board of Directors and managed by a team at the Secretariat. As a membership-based organisation, the chamber represents over 400 businesses providing support, education, advocacy and business services.
AustCham Shanghai is a bridge between Australian and Chinese businesses and not-for-profit organisations, facilitating connectivity and promoting bilateral trade. AustCham Shanghai has witnessed first-hand the evolution of China’s business environment from the commercial capital of Shanghai, and is well placed to explain the marketplace and assist Australian operations expand into China.


Get Regular Updates