ECA

Australia's Annual Music Exports Worth $195M: Report

25.07.2019 Australia Council for the Arts

Born Global: Australian music exports was just released -  the first comprehensive report that calculates the value of the Australian music industry as an international export.

The research was conducted over three years by the University of Newcastle and Monash University, in partnership with Sounds Australia, APRA AMCOS and the Australia Council for the Arts.

The report examines the key factors underpinning international success for artists. It also looks at how Australia’s support for artists compares to other countries, such as Canada, Finland, France, South Korea, Sweden and the UK, and what we can learn from the various models of support.

Key insights:

  • The export value of the Australia music industry is estimated to be approximately $195 million. This includes the combined export income of Australian artists, music publishers and record labels.
  • Digital platforms are providing new business models for artists to reach global audiences. However, professional networks and spending time in a target market remain key factors in achieving international success.
  • Government grants provided the largest source of export support among surveyed artists. Those with support from both government and industry reported the greatest export success.
  • Live performance remains the top source of international income for Australian musicians.
  • The biggest markets for Australian music are the US, UK and Germany, and there is further potential to tap in to growing interest in Australian music from other regions.
“The insights from this research help to paint a clearer picture of the state of Australia’s exporting music industry, as well as the opportunities for its future, including potential avenues to support the continued growth of the industry." Australia Council Arts Practice Director for Music, Paul Mason.

“More and more Australian musicians are now globally recognised household names, with music now standing alongside the powerhouses of Australian exports; food, agriculture, wine, tourism. But we are at a critical time for our industry, at a crossroad when the economic models that support music are shifting around the world.” APRA AMCOS CEO, Dean Ormston.

The research has been funded by the Australian Research Council as an Industry Linkage project.

 

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