ECA

Awareness about the value in protecting intellectual property assets low among Australian exporters

21.10.2020 Tamara Oyarce

Considering protecting intellectual property (IP) assets before you enter new markets can strengthen your business’ competitive advantage and significantly reduce the risk of IP breaches.

To better understand the risks that business’ face, we reached out to Australian exporters about their experience with enforcing their brands, inventions, and designs in Asia. 125 survey responses and 16 case studies from Australians operating in or trading with South East Asian countries and China showed 48 per cent did not engage with government services to access information on IP. We also found most exporters surveyed did not register their IP before going overseas.

Our study into the experience of Australian firms enforcing their IP rights in Asia run by the Export Council of Australia, was done on behalf of IP Australia and the Department of Industry, Science, Energy and Resources. A snapshot of the findings and recommendations is now available to download.

Where to from here?

We are working with export assistance services to help potential exporters consider and make choices about their IP early as part of their business development and commercial strategy.

Are you interested in collaborating to get IP messages to exporters? Reach IP Australia at international@ipaustralia.gov.au.

Want to know more about IP?

For more information on IP see IP Australia’s Portal for small and medium enterprises and Taking your IP global.

Having trouble finding the right help? Contact IP Australia.

 

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