CEO Update International Business Today Winter 2017

10.08.2017 Lisa McAuley
CEO Update International Business Today Winter 2017

It’s a new financial year and it’s time for Australian exporters to seize the day and take advantage of a whole range of opportunities that are sitting right on our doorstep. What a start to the year we have had. Working in international trade makes it impossible to shut off from the daily updates and developments in the Northern hemisphere. At the ECA, it is our job to monitor trade policy messaging and announcements in markets like the United States and the United Kingdom on behalf of our members, and the team here has certainly been kept on their toes.

The international environment has changed from that of even one year ago, but instead of chaos we believe this can create opportunity. 

Australia has a window to position ourselves as a beacon of free and open trade and investment, attracting more business to our shores and creating new international opportunities for our companies.

The trade development challenge for the ECA is to provide the support businesses need to take advantage of these opportunities abroad. We hope that the work we have been doing on launching the following programs and tools can assist you to grab the opportunities:
  • Be Trade Ready: ‘Be Trade Ready’ is a new digital tool from ANZ and the ECA, designed to assist Australian businesses assess and plan for their international expansion. Find out more at:
  • International Business Coaching: This is a one-on-one matching service that aligns the specific needs of an individual company with the services of a subject expert. The ECA has an arsenal of experts in a variety of areas related to international business, including ECA staff members and Directors, industry professionals, and academics.
  • Online Going Global: Are you an Australian business looking to export your product overseas? Our Growing a Global Business course will equip you with the necessary skills to take your business to the next level.
  • Doing Business in China: A new series of workshops aimed at helping Australian MSMEs take on the China market with confidence, giving them the best chance of success.
In the second half of the year, I can promise you that we are not standing still, as we continue to drive services that help to build your capability and capacity to engage in international markets.

Over the next couple of months make sure to look out for announcements on:
  • Argentina’s Renewal: A new report on the opportunities opening up for Australian companies in the second- largest economy in South America
  • ASEAN FTA Toolkits: Four practical toolkits to assist Australian businesses with navigating Australia’s free trade agreements with Southeast Asia
  • New Trade Policy & Compliance Toolkit: a new toolkit to assist you to navigate the ever changing trade policy landscape.

New Financial Year: New Membership Benefits

As we enter a new financial year, I am very pleased to announce the ECA has gone back to the drawing board to review our
membership benefits and how we can create value for our network.
As Australia’s only organisation focused entirely on the needs of Australia’s international businesses, when you join the ECA, we become partners, working with you to support the international success of your business.
We have been supporting companies to grow internationally for over 60 years. This means we understand:
  • the capabilities and skills your business needs for international success;
  • how to help solve your international business problems;
  • what you need from government and how to get it;
  • where you can find specialist advice.

New membership business benefits include:

  • 20% discount* on the ECA’s one-on-one international business coaching program
  • 20% discount* on tickets to the NSW, QLD and WA State Export Awards Gala dinners, the best international business networking events of the year
  • 20% discount* for your staff on all face-to-face ECA public courses to accelerate your global growth
  • Free advice on your international trade challenges
  • Gaining a strong advocate to represent your interests with federal and state governments
  • Three complimentary sessions per year with the ECA’s international business mentors
  • Unrestricted access to ECA research insights on topics that will help you succeed internationally
I encourage all companies seeking to engage with international opportunities to start by taking advantage of the ECA’s range of support services by visiting our website at

For those of you who regularly receive our newsletter but are unsure if you are a member, please feel free to reach out to us at to check your membership status, or give us a call at 02 8243 7400.

We look forward to welcoming you to our network and becoming part of a community working to advance Australia’s interests in trade.



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