Australian farmers, retailers, producers, logistic workers and all individuals along the entire supply chain of a business have been doing it tough. From
droughts, fires, COVID-19, trade tensions, supply chain closures and price pressures, there have been countless challenges. But Australians remain
resilient in the face of adversity.
It is during these times that industries across the world are forced to innovate to solve some of the world’s most complex problems. Australian farmers
and brands are now turning to innovative paddock to plate solutions, in order to prove the authenticity and provenance of their products across the
entire supply chain.
“2020 has been an incredibly difficult year for Australians but in dire circumstances like these, people are forced to be more nimble, more efficient,
and more innovative. Australians are leading a technology and supply-chain revolution: in 2021 we are seeing greater transparency and greater trust
in both our imports, our exports and the food and products we consume and share,” said Paul Ryan, Managing Director of Aglive.
Agricultural technology innovators like Aglive have been helping farmers through some of the most difficult times by introducing innovative technology
solutions that enable users to simply scan a QR code and save time on paperwork and logbooks. Farmers can track livestock from birth to plate via a
world-first app, and upload any relevant data from ethical certificates,nutrient density, recipes and the stories behind their production techniques.
The most important way to make our supply chains more transparent is to ensure that data becomes available to all stakeholders along the supply chain,
from compliance regulators to families in a shopping mall. Consumers can view in real time the trail of their purchase, and even provide live feedback
The world's producers are in the midst of a fight to solve the $50 billion global food fraud problem that has been exacerbated by the COVID-19 pandemic.
According to PwC, every second kilogram of beef sold in China under the banner of Australian beef could be fraudulent. Supply chain provenance allows
us to see proof of where our food comes from.
Mark Toohey, Aglive’s Managing Director, believes it took a global pandemic to learn that the lack of transparency along the supply chain is a national
security issue. Now, it is farmers who are leading a supply-chain revolution.
“Governments have been slow to act, and are expecting farmers to seek new trade routes in the face of political tensions. That’s why we’re collaborating
with the Australian agricultural industry’s biggest leaders, like Ceres Tag, Two Hands and Macka’s Beef, to lead technology-led initiatives in the
Asia-Pacific and beyond to provide vital solutions to food traceability issues,” said Mark Toohey, Managing Director of Aglive.