Featured Member: Australia Asia Technology Incubator (AATI)

14.04.2021 Jun Gao

While being aware of the great work ECA had been doing for Australian exporters, the main reason for Australia Asia Technology Incubator (AATI) formally joining as a member, was to reach a broader network of health and wellness companies beyond our existing successes in helping Australia’s medical research sector commercialise successfully overseas.

AATI was established originally as Australia China Technology Incubator in 2018 and based on the founders 20+ years of successfully track record in advising and assisting Australian healthcare companies to capture international market opportunities in Asia. Over 200 medtech & medical research teams have attended the AATI/ACTI 20 China Healthcare Market Bootcamps and in-market programs delivered throughout Australia and China.

ACTI’s rebrand as Australia Asia Technology Incubator (AATI) in 2020 reflected the organisation’s new focus on ASEAN & Japan and Korea, and as a co-founder of the Life Science Innovation Export Hub with Life Science Queensland & Queensland University of Technology ( The AATI incubation, mentoring & acceleration programs are now jointly delivered in Asia & Australia & supported by the Austrade/AusIndustry’s Export Hub Program, an international team experienced in commercialising healthcare research innovations in key export markets.

Although strongly involved in international trade, AATI does not export itself, but like ECA facilitates the increased understanding, engagement and success of the companies which undertake our Asian Market acceleration programs. Unlike most accelerator programs, AATI’s programs tap into our international network of experienced Mentors and advisors (many based in-market), each of which has held a senior role within the health or wellness industry and all of which adopt a pragmatic approach to helping our participants confidently enter Asian healthcare markets with surety.

AATI affirms the biggest challenge for exporters is communication, not just in terms of language but in meaning too. They have seen h how clarity of messaging can be lost or misunderstood, even at a government-to-government level, and how an unwillingness to be flexible and continually aim for shared understanding can result in negative trade and investment outcomes. Exporting and engaging with Asian markets is never easy, which is why AATI’s programs are focused on help participants fine tune the effectiveness of their messages across, in ways which are respectful for the norms of the country they are entering and flexible to suit market conditions, while still retaining the value of their original propositions.

The goal for 2021 is to work more closely with ECA and its Members to continue to spread their message on the opportunities of Asian markets and help an even broader audience of Australian health and wellness exporters, so that even more companies can enjoy greater export and investment success from these markets.

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