Four tips to grow your food and beverage exports
Australia’s food industry has an excellent reputation internationally, thanks to its ‘clean and green’ approach, strong regulatory framework and ongoing focus on sustainability.
This gives Australian food and beverage producers an edge over their international competitors, especially in those markets where consumers are happy to pay a premium for quality fresh and packaged food.
Understanding how your food and beverage business can take advantage of these opportunities is key to developing your export strategy.
Regulatory requirements, logistics, licensing, branding – all will be different in every country that you target, and so need to be considered before you start exporting. Efic’s Growing Australia’s food and beverage exports eBook provides insights into factors you should consider and how your business can take advantage of the opportunities.
Here are four areas you should consider when growing your food and beverage exports:
1. Product positioning
Look closely at your successful competitors and focus on what differentiates your product from theirs. The FIAL website has a workshop that will help you position your brand and products and provide a personalised export plan for your business.
2. Labelling requirements
Business.gov.au has detailed information around product labelling requirements.
Having the wrong certification can be expensive, so be sure to review each country’s certification and permit requirements individually.
4. Protecting your IP/brand
Having your brands, products and designs copied will reduce their value and undermine your ability to compete effectively.
You’ll need to strike a balance between protecting your assets and managing your IP costs.
For more tips, opportunities and case studies on how you can grow your food & beverage business internationally, download Efic’s Growing Australia’s food & beverage exports eBook now. Call Efic on 1800 093 724 or visit www.efic.gov.au.