ECA

Four tips to grow your food and beverage exports

26.06.2018 Export Finance Australia

Australia’s food industry has an excellent reputation internationally, thanks to its ‘clean and green’ approach, strong regulatory framework and ongoing focus on sustainability.

This gives Australian food and beverage producers an edge over their international competitors, especially in those markets where consumers are happy to pay a premium for quality fresh and packaged food.

As a result, exporting continues to present a significant growth opportunity for Australian food and beverage producers, especially in Asia. Our geographic proximity, the rising affluence of its population and free trade agreements provide an environment where Australian food and beverage can grow internationally and achieve export success.

Understanding how your food and beverage business can take advantage of these opportunities is key to developing your export strategy.

Regulatory requirements, logistics, licensing, branding – all will be different in every country that you target, and so need to be considered before you start exporting. Efic’s Growing Australia’s food and beverage exports eBook provides insights into factors you should consider and how your business can take advantage of the opportunities.

Here are four areas you should consider when growing your food and beverage exports:

1. Product positioning

Overseas markets are very competitive. Your product’s positioning in Australia may not translate into overseas markets.

Look closely at your successful competitors and focus on what differentiates your product from theirs. The FIAL website has a workshop that will help you position your brand and products and provide a personalised export plan for your business.

2. Labelling requirements

Every country has their own labelling requirements for food and beverage products. Australia also has labelling guidelines for exported products, especially around ‘country of origin’ and ‘Australian made’ claims.

Business.gov.au has detailed information around product labelling requirements.

3. Certification

Before you start exporting, you’ll need to understand the certifications required for each market that you wish to target.

Having the wrong certification can be expensive, so be sure to review each country’s certification and permit requirements individually.

4. Protecting your IP/brand

While exporting offers increased exposure for your business and your brand, it does expose you to increased risks.

Having your brands, products and designs copied will reduce their value and undermine your ability to compete effectively.

You’ll need to strike a balance between protecting your assets and managing your IP costs.

For more tips, opportunities and case studies on how you can grow your food & beverage business internationally, download Efic’s Growing Australia’s food & beverage exports eBook now. Call Efic on 1800 093 724 or visit www.efic.gov.au.
Get Regular Updates
Search
eca
x
x