Business events are major contributors to the Australian economy. On average, international business events visitors spend three times as much as leisure
visitors during their trip to Australia.
The new site, www.australia.com/businessevents
, offers planners and decision makers
direct access to Tourism Australia business events representatives and Australian business events products and destinations, to allow users to easily
make contact with sources of inspiration and information on holding a business event in Australia.
Tourism Australia undertook comprehensive research with international business events planners and decision makers to ensure the new site delivers relevant,
up to the minute information on Australia in the most accessible and appealing ways.
The informative and visually stunning site has been designed to align with Tourism Australia’s consumer facing website, Australia.com
and capitalises on Australia’s spectacular natural beauty with high-quality images and film footage featuring prominently.