New Tourism Campaign to Attract Youth to Australia
Tourism Australia has launched a new youth campaign, ‘Aussie News Today,’ to attract more young people to Australia. Aussie News Today was launched atop
the Sydney Harbour Bridge by former Wallabies rugby union star Nick Cummins, aka the ‘The Honey Badger’. Aussie News Today will capture humorous and
interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.
The Honey Badger will be joined by TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – all three will be the anchors for Aussie News
Today. In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie