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  • Advancing Trade Development: A Study into International Trade Promotion
    $55.00 AUD

    Advancing Trade Development: A Study into International Trade Promotion

    $55.00 AUD

    This report is a descriptive review of the excellent trade promotion services offered by public agencies in 10 select countries. The report shares their experience and contributions to international best practice, as well as promotes conversation on the topic of trade support.

    Countries featured and why:

    Singapore: a model state for the discussion of trade promotion activities and the degree to which they can mesh with and serve national economic goals, as well as support successful innovation.
    Hong Kong: one of the world’s freest economies and its TPOs reflect this with their light-handed touch to trade promotion and strong focus on facilitation.
    Taiwan: an integral cog in international supply chains that offers trade support which is highly focused on market development and business matching.
    Germany: home to world-beating exporters and a well-developed trade promotion network offering a breadth and depth of services.
    United Kingdom: a community that recognises the integral role SMEs play in export success and its TPOs offer a range of services to support their growth.
    United States: one of the world’s most competitive economies and a case study in fostering partnerships to drive export growth.
    Canada: an illustration of the close collaboration TPOs enjoy with businesses, as well as the all-of-government approach taken to trade promotion.
    Brazil and Chile: good examples of sector-based approaches to trade promotion, developing targeted international sectors where domestic firms may enjoy a competitive advantage.
    New Zealand: a very trade-dependent economy with a unique take on capability and international market development.

    Who would benefit from this publication?

    This report is published for the benefit of those engaged in any activity related to international business and will be of particular interest to:
    Government and industry bodies: engaged in providing trade promotion services

    Companies: engaged in international business

    Students: undertaking study into International Business, Commerce or related International Trade courses

    Publication details:

    Publisher: Export Council of Australia
    Publication date: May 2015


    The information contained in this report reflects the interpretation of publicly-available information, or information supplied by the relevant government agencies, on the trade promotion efforts of each select country, as interpreted by the Export Council of Australia (ECA) and not the organisations themselves. All due care has been taken to ensure that the publication is free from errors or omissions. At the time of going to the press the publishers believe that all information submitted for publication was correct and accurate. However, the ECA does not guarantee or warrant the accuracy, reliability, completeness or currency of the information in this publication nor its usefulness in achieving any purpose. Readers are responsible for assessing the relevance and accuracy of the content of this publication.

    No responsibility whatsoever can be accepted by the publishers, editor, researchers or any other person or company involved in the preparation of this publication for accuracy or usefulness of any information contained therein. Any consequential loss or damage suffered as a result of reliance on this information is the sole responsibility of the user. No warranty, express or implied, is given and no legal responsibility is assumed by the ECA, its servants or contractors.


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Dee-Ann Prather, Down Under Enterprises International
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