Advancing Trade Development

A study into international best practice in trade promotion

Trade is a key driver of jobs, innovation and long-term prosperity for Australia and increasing trade and investment is absolutely crucial to unlocking our future economic growth.

The Export Council of Australia (ECA) believes that Australia should prioritise and increase investment in international trade promotion, as well as leverage learnings from international best practice in doing so.

The Advancing Trade Development report provides examples and learnings from the excellent trade promotion services offered in ten of the world’s largest trading nations: Brazil, Canada, Chile, Germany, Hong Kong, New Zealand, Singapore, Taiwan, the United Kingdom and the United States. It also provides key learnings for Australia’s trade promotion agenda based on this international experience, which have since been presented to government.

The ECA will continue to build on the work that has been done so far in this report by expanding the research in our upcoming Advancing Trade Development II project. This will examine the trade promotion services offered by additional countries that make excellent contributions to international best practice in the space.

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Dee-Ann Prather, Down Under Enterprises International
NSW Women in Global Business Award winner
Member of the ECA

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IP Australia- 1st of May onwards

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