The Association of Southeast Asian Nations (ASEAN), with a collective GDP of USD 2.5 trillion, a population exceeding 600 million, and a strategic location
at the crossroads of Australia, China and India, is a AUD 100 billion trading market for Australia.
Increasing regional connectivity is gradually lowering what barriers remain to trade and investment in the region, and allows Australia to build on the already strong commercial foundation we have in place with ASEAN.
This report discusses the opportunities that Australian companies can leverage today, keeping our focus practical while also highlighting emerging trends which are building the more connected ASEAN of tomorrow.
This report is intended to inform and inspire, though we also recognise the need to provide practical guides to opportunity. As part of our wider ASEAN Connected project, the ECA and HSBC Australia will also be launching a series of ASEAN toolkits which focus on practical information for accessing ASEAN opportunity.
We hope this report and wider project become useful resources and stepping stones on the path toward greater Australian engagement with ASEAN, today and tomorrow.
This report is made possible by the partnership with HSBC Australia who have also provided practical business guides on the below markets. Please click on the links below to download and of the country reports.
VIETNAM BUSINESS GUIDE
PHILIPPINES BUSINESS GUIDE
SINGAPORE BUSINESS GUIDE
MALAYSIA BUSINESS GUIDE
Leandra Coffey, Director, Fruity Sacks
Member of the ECA
“Our business is about making it easy for people to make environmentally friendly choices. We are looking to expand into new overseas markets and the ECA have been a huge help in this endeavour. The ECA have given us introductions to key businesses that can help us in the markets we are looking at, and their workshops and seminars on topics relevant to exporting were extremely useful. All up, our association with the ECA has been a great asset to Fruity Sacks.”Become a Member
Homart Group has been established for 27 years, and specialises in manufacturing and marketing high quality Australian health supplements. Their products include two major segments of health supplements; skin care and dairy products. Their biggest export challenge is the regulations each country has for the import permits. It normally takes long time to get the registration approval before they can sell the goods into that country.