The Association of Southeast Asian Nations (ASEAN), with a collective GDP of USD 2.5 trillion, a population exceeding 600 million, and a strategic location
at the crossroads of Australia, China and India, is a AUD 100 billion trading market for Australia.
Increasing regional connectivity is gradually lowering what barriers remain to trade and investment in the region, and allows Australia to build on the already strong commercial foundation we have in place with ASEAN.
This report discusses the opportunities that Australian companies can leverage today, keeping our focus practical while also highlighting emerging trends which are building the more connected ASEAN of tomorrow.
This report is intended to inform and inspire, though we also recognise the need to provide practical guides to opportunity. As part of our wider ASEAN Connected project, the ECA and HSBC Australia will also be launching a series of ASEAN toolkits which focus on practical information for accessing ASEAN opportunity.
We hope this report and wider project become useful resources and stepping stones on the path toward greater Australian engagement with ASEAN, today and tomorrow.
This report is made possible by the partnership with HSBC Australia who have also provided practical business guides on the below markets. Please click on the links below to download and of the country reports.
VIETNAM BUSINESS GUIDE
PHILIPPINES BUSINESS GUIDE
SINGAPORE BUSINESS GUIDE
MALAYSIA BUSINESS GUIDE
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Group Managing Director, doq®
Member of the ECA
"Our mission is to connect Australia and Japan – by using our local knowledge to service clients in the Asia Pacific region that we can grow with. This
allows us to develop cross-cultural marketing solutions that are mutually beneficial, both for our Australian and international partners. Being a part
of the ECA has been an important asset to our growth; setting a high bar to reach for, providing a valuable network, introducing us to new leads and
informing us of changing trends. We look forward to continuing to be the specialists in anything Japan-related and are proud to be associated with
Down Under Enterprises grows, produces, exports, and markets traceable and sustainable native Australian essential oils and botanicals. We source from their farm, Buhlambar, and also from small growers across Australia.
Founded in 1991 in a spare bedroom to sell Tea Tree Oil from Dee-Ann’s parents’ farm, Down Under Enterprises has since grown to support over three dozen Australian farming families.