Soft power review—2019 submission
Australia’s international economic success is intrinsicly linked to its soft power. Economic success is a source of soft power, and soft power enables our economic success. It is critical that Australia’s international economic objectives are a central focus of the soft power review. This economic success comes through more than just trade in goods and services—it includes investment, research and people-to-people linkages.
Leandra Coffey, Director, Fruity Sacks
Member of the ECA
“Our business is about making it easy for people to make environmentally friendly choices. We are looking to expand into new overseas markets and the ECA have been a huge help in this endeavour. The ECA have given us introductions to key businesses that can help us in the markets we are looking at, and their workshops and seminars on topics relevant to exporting were extremely useful. All up, our association with the ECA has been a great asset to Fruity Sacks.”Become a Member
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