Soft power review—2019 submission

Australia’s international economic success is intrinsicly linked to its soft power. Economic success is a source of soft power, and soft power enables our economic success. It is critical that Australia’s international economic objectives are a central focus of the soft power review. This economic success comes through more than just trade in goods and services—it includes investment, research and people-to-people linkages.

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Eric Meppem,
Co-Founder & Commercial Director,
Pharmako Biotechnologies Pty Ltd
Member of the ECA

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IP Australia Nov 2020 - 3 Feb 2020